Comedy Central is poised to step up and Address the Mess. The network's new pro-social campaign is committed to showing viewers easy ways to reduce waste, improve their lives and help revive the planet. Address the Mess launches on August 13 via a national Public Service Announcement (PSA) campaign designed to introduce the initiative and prompt a call-to-action to visit AddressTheMess.com, an engaging, interactive and educational website that will inform visitors on a variety of environmental issues. AddressTheMess.com will also offer links to partner sites such as the Natural Resources Defense Council, Earth 911 and GreenDimes that offer specific information on what people can do and how they can effect change by providing real, tactical ways to take action.
Address the Mess aims to help individuals identify their own carbon footprint and offer information on how to reduce it. Visitors to AddressTheMess.com will be invited to take a quiz to determine how large or small of an impact their footprint makes. Specific area of focus will be educating on proper trash disposal of items such as alkaline batteries, motor oil and e-ware (Comedy Central's audience has one of the largest concentration of early-adopters to the latest and greatest gadgets -- what's the best way to dispose of that six-month old cell phone that they now consider hopelessly outdated?), as well as ways to reduce the amount of junk mail cluttering mailboxes and claiming trees. Also on the personal and local level Address the Mess will encourage action around community clean-up projects, as well as revitalizing neighborhoods and historic venues.
Along with its presence on-air and online, Comedy Central will spread the message of Address the Mess through the network's successful Comedy Central Live stand-up tours, beginning with a college tour this fall which will include distributing "Waste Sucks" reusable tote bags and student involvement in recycling drives. The network is also in discussions with its national advertising and affiliate partners to build the reach and impact of the initiative (details to be announced at a later date). Additionally, Comedy Central previously announced that with the help of NativeEnergy, a national marketer of carbon offsets and renewable energy credits (RECs), the Comedy Central Roast of Flavor Flav in 2007 was the network's first-ever carbon neutral production.
For more information on Address the Mess email info@addressthemess.com.
